To be the leading supplier in Israel and worldwide of advanced and breakthrough environmental solutions.
To be a leading center for research and development, at the global front in environmental knowledge, to develop and implement global and national innovational technologies.
To attract and inspire exceptional human capital in all fields of the company’s activity.
To improve and protect the environment in Israel for society and future generations.
To be a role model, acting with responsibility and commitment to increase environmental awareness.
Daring: The courage to take risks and question the familiar and known with the purpose of initiating fundamental change.
Leadership and Initiative: Attacking every challenge and creating a real time, exact solution. Continuously initiating ideas and activities with the purpose of improving and providing the company with unique and beneficial capabilities.
Discourse and Humility: Diligent learning and improvement via open and professional discourse, recognition of failure and acceptance of criticism from employees, clients and members of the community in which we operate.
Inclusion : Building a community with employees, clients, partners and environmental stakeholders in order to achieve a transverse and deep understanding of issues with the purpose of providing complete, excellent solutions.
Integrity : Transparency, reliability and uncompromising fairness towards our employees, clients, partners and the public.
Passion : Our motivation for progress is not competition based, rather a recognition of the importance of the environment and its significant contribution to the quality of our lives and the lives of our children.